Forbidden partners with Brightcove

10th Feb, 2010

Forbidden Technologies today announced that it has partnered with Brightcove, the leading online video platform. The partnership will enable Forbidden Technologies to integrate FORscene, the Company’s Cloud-based video editing platform, into the Brightcove platform, enabling organizations to tap into the full suite of video publishing and distribution capabilities from Brightcove and video editing features from Forbidden.

FORscene enables video, audio and still images to be uploaded into the Cloud from either a PC or Mac and includes frame-accurate logging and editing tools. The simple to learn, yet powerful, platform gives users the benefits of Cloud computing. Searchable metadata enables targeted advertising – published content is directed automatically as H.264 to the Brightcove platform for multi-resolution compression and hosting in the user’s channel.

Metadata added in FORscene can be published with the video. This material can be used to direct targeted advertising throughout the video. By increasing the accuracy of targeted advertising, this provides added value to video content.

Cameron Church, Technical Channel Director of EMEA, Brightcove said:

“We are always looking to bolster our Brightcove Alliance partner program with value-added technology and services that complement the Brightcove platform. FORscene will give our users the tools to create engaging video content that can be easily distributed through the Cloud”.

Pete Burns, Project Manager at Forbidden Technologies said:

“The world of Cloud computing is rapidly growing with the Cloud now providing centralised productivity tools. We are pleased to partner with Brightcove, as the unique combination of FORscene and Brightcove will help to bring online video monetization to a new level”.

For more information visit:

www.forbidden.co.uk/solutions/brightcove/
www.brightcove.com/en/partners/forbidden-technologies

In 2010 there are numerous ways you can “put yourself out there”.  Most of these ways involve the internet. You can tweet on Twitter, you can be a friend on Facebook,  you can write a blog  on pretty much anything your heart desires.  I have found that one of the most useful tools professionally is LinkedIn.  There are many more tools out there, however, none of them are of any use if you don’t utilize them to their full potential.  You can sign up, log in or create an account to give you an online presence, but you have to keep the content alive and engage your potential audience for them to take notice.  So many LinkedIn pages I visit are blank. There is the name and perhaps a contact or two, maybe even your current title or occupation and then nothing.  How often will you visit a page that offers you no insight or fresh news? Not often, perhaps twice just to confirm that no one is active on that page.

I applaud CWC for challenging their membership to become better communicators, and therefore better members.  I would like to challenge all of you to take a look at this very simple list, even if you are not a member of CWC, and to fulfill the tasks on it.  You will be rewarded by expanding your professional network and your online presence.

What more could you ask for?

-30-

Cloud technology…what the heck are you talking about? I asked my “go to” IT type twitter buddy if he could explain it so even I could understand. Peter Giblet CEO of P3 Social Media  put it very succinctly, “Use LinkedIn, Facebook? Then you already use cloud computing. Every business application can have its data on the web instead of having it stored on a corporate server.”

Eric Knorr, Editor in Chief and Galen Gruman, Executive Editor for Features and News, of Info World say, “Cloud computing comes into focus only when you think about what IT always needs: a way to increase capacity or add capabilities on the fly without investing in new infrastructure, training new personnel, or licensing new software. Cloud computing encompasses any subscription-based or pay-per-use service that, in real time over the Internet, extends IT’s existing capabilities.”

Dave Cleveland, Sr. Director, of wikinvest “Cloud computing allows consumers and businesses to use applications without installation and access their personal files at any computer with internet access. This technology allows for much more efficient computing by centralizing storage, memory, processing and bandwidth”

Jonathan Strickland of http://www.howstuffworks.com/ “Instead of installing a suite of software for each computer, you’d only have to load one application. That application would allow workers to log into a Web-based service which hosts all the programs the user would need for his or her job. Remote machines owned by another company would run everything from e-mail to word processing to complex data analysis programs. It’s called cloud computing, and it could change the entire computer industry.”

Macmillan Dictionary defines it as follows “cloud computing is based on the idea that, rather than each company or individual being set up with their own computing devices for data storage and manipulation, computing resources can be pooled and shared via the Internet. The goal of cloud computing is therefore a shared IT infrastructure providing easy access to (powerful) computer resources which are geared towards users’ needs – they can be expanded or scaled down as the user requires.”
Fred Blauer for CA magazine considers cloud computing and SaaS to be one and the same “There has been a lot of press on the new Web 2.0 or cloud computing type of applications also known as software as a service (SaaS). This type of cloud computing delivers a single application through the browser to thousands of customers using a multitenant architecture. On the customer side, it means no upfront investment in servers or software licensing; on the provider side, with just one app to maintain, costs are low compared to conventional hosting.”

You could always just look up the actual definition on Wikipedia.

So basically, cloud computing is a general term for anything that involves delivering hosted services over the internet.

One thing they all talk about is that these cloud computing services are pretty much divided into three broad categories: IaaS – Infrastructure as a Service, PaaS – Platform as a Service and SaaS – Software as a Service. I think I will leave those for another day.

What I will leave you with is Cloud Computing In Plain English by Common Craft  A 3 minute video that seriously demonstrates it in plain English. As for me, I think that it is like many things in life, you can’t see them, but you know they are there. You just have to have a little faith.

Talk soon,
M

Perhaps it would be a good idea to introduce myself.  I am Michelle Gillies and I am the most recent addition to the Formidable Technologies family.  My title is Manager~Business Development, Sales & Marketing.  Over the next little while you will get to know me and the rest of the gang at Formidable.  But, for now what I would really love for you to do is check out our other new family member –  the new website www.formidabletechnologies.com.

It has been a long journey to get our new website live and we would appreciate all the feedback we can get.  So please explore and enjoy and thanks for stopping by.

Talk soon,

M