Building Social Media

I don’t know how many of you have delved into the world of “Social Media”…my guess is probably all of you in some way or another…whether you know it or not. These days, almost everything we do has some kind of social media aspect to it. You can “tweet” on Twitter, “friend” on Facebook, or “link in” on LinkedIn. But wait. There’s more… blogging, texting, Waving, IM, MySpace, Buzz, Podcast, FORscene, YouTube, Vimeo… the list seems endless!

Now, I like to think I have a pretty good handle on it all and that I can hold my own to a certain degree. I’ve read “Trust Agents”, by Chris Brogan and Julien Smith. I’ve read “Six Pixels of Separation” by Mitch Joel; “Get Seen” by Steve Garfield; and “Crush It” by Gary Vaynerchuk. All are considered the “bibles” of social media.

This weekend I attended my first ever “Pod Camp” along with 1400+ others. Pod Camp Toronto 2010 took over the Rogers Communications Centre at Ryerson University on February 20 & 21. It was a wonderful, action-packed weekend with multiple speakers running simultaneous seminars throughout the day. It was tough deciding which one to attend at any given interval. My favourite part was actually meeting some of the people I have been actively communicating with for some time ― in person ― and recognizing them from their avatars. So what did I learn? I learned that no matter how much I think I know, I know nothing! There is more to learn every day: new stuff, updated stuff and stuff I’ve never heard of!

Last night (Tuesday February 23, 2010) I am attended my second “Meet Up – Third Tuesday Toronto”. One presenter – Mitch Joel from Twist Image, author of “Six Pixels of Separation” – with 400 people in the room. Mitch Joel brought his “A” game for his presentation and for answering some pretty complicated questions.

There is no lack of participation in these groups. You could probably attend something different every night and find it to be standing room only. There is no way to keep up with all of it. You can only do the best that you can. The key is to not let it overwhelm you. All of these Social Media tools are just that… tools. Fill your tool box with what works for you. When you get a new tool, give yourself some time to get the feel of it. If it doesn’t work for you, put it down and try another. Social Media, in one way or another, is here to stay. You might as well start building.

So, what’s in your toolbox?

A Partnership Made in “The Clouds”!

We have some big news out of the UK today…

Forbidden partners with Brightcove

10th Feb, 2010

Forbidden Technologies today announced that it has partnered with Brightcove, the leading online video platform. The partnership will enable Forbidden Technologies to integrate FORscene, the Company’s Cloud-based video editing platform, into the Brightcove platform, enabling organizations to tap into the full suite of video publishing and distribution capabilities from Brightcove and video editing features from Forbidden.

FORscene enables video, audio and still images to be uploaded into the Cloud from either a PC or Mac and includes frame-accurate logging and editing tools. The simple to learn, yet powerful, platform gives users the benefits of Cloud computing. Searchable metadata enables targeted advertising – published content is directed automatically as H.264 to the Brightcove platform for multi-resolution compression and hosting in the user’s channel.

Metadata added in FORscene can be published with the video. This material can be used to direct targeted advertising throughout the video. By increasing the accuracy of targeted advertising, this provides added value to video content.

Cameron Church, Technical Channel Director of EMEA, Brightcove said:

“We are always looking to bolster our Brightcove Alliance partner program with value-added technology and services that complement the Brightcove platform. FORscene will give our users the tools to create engaging video content that can be easily distributed through the Cloud”.

Pete Burns, Project Manager at Forbidden Technologies said:

“The world of Cloud computing is rapidly growing with the Cloud now providing centralised productivity tools. We are pleased to partner with Brightcove, as the unique combination of FORscene and Brightcove will help to bring online video monetization to a new level”.

brightcove-web

For more information visit:

www.forbidden.co.uk/solutions/brightcove/
www.brightcove.com/en/partners/forbidden-technologies

The Challenge

Today I received several notifications from Canadian Women in Communications (CWC). I am a proud member of CWC and follow them on Twitter, LinkedIn & Facebook (hence the multiple notifications). They offered their membership a challenge …to complete 10 tasks as listed by them, on our LinkedIn pages.  The reward … eligibility in a draw for some nifty prizes and, more importantly, the opportunity to expand your online presence and professional network.

In 2010 there are numerous ways you can “put yourself out there”.  Most of these ways involve the internet. You can tweet on Twitter, you can be a friend on Facebook,  you can write a blog  on pretty much anything your heart desires.  I have found that one of the most useful tools professionally is LinkedIn.  There are many more tools out there, however, none of them are of any use if you don’t utilize them to their full potential.  You can sign up, log in or create an account to give you an online presence, but you have to keep the content alive and engage your potential audience for them to take notice.  So many LinkedIn pages I visit are blank. There is the name and perhaps a contact or two, maybe even your current title or occupation and then nothing.  How often will you visit a page that offers you no insight or fresh news? Not often, perhaps twice just to confirm that no one is active on that page.

CWC List for challenge copy

I applaud CWC for challenging their membership to become better communicators, and therefore better members.  I would like to challenge all of you to take a look at this very simple list, even if you are not a member of CWC, and to fulfill the tasks on it.  You will be rewarded by expanding your professional network and your online presence.

What more could you ask for?

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Some Fun For The Holidays!

Well, it’s that time of year again. Whether you are celebrating Christmas, Chanukah, Kwanzaa or Yule Tide, there will be fun, family and food. Lots and lots of food.

Any video camera will work, even your IPhone

Any video camera will work, even your IPhone

Pictures will be taken at the most inopportune moments, usually with a mouthful of food. Now, more than ever people will be videotaping the parties, gatherings and outings. Let’s face, it all you really need now is a smartphone. I do it all the time. Of course not everyone appreciates it, but they have all come to expect it. After all I am the one with the background in film and television production in the family. It’s a natural instinct for me to try and catch everything on video.
For those of you who like to celebrate, communicate and keep memories, you know you will be shooting video…so, let’s share. I want to see what you can do with your video and FORscene. Simply shoot what you were going to shoot anyway; log on to our website at www.formidabletechnologies.com; click on the “Try It For Free” button; and you are on your way. You can edit, caption, add effects and get the whole family involved. When you have completed your masterpiece extraordinaire you can make an MPEG and send it to everyone you want to share it with… but don’t forget to share it with us and upload it to our YouTube Channel.  We can all have some fun seeing each other’s work.
If the Holidays don’t seem video worthy, try doing a book review, a restaurant review or an event review. First time user Laurinda chose to do a movie review…

“I, a VERY inexperienced editor, managed to shoot (via webcam) upload, edit and get it up on youtube. It was relatively easy. I didn’t even have to read any instructions. And it was fun!!” My DIY Attempt

Let’s see what you can do…
And Happy Holidays from all of us at Formidable Technologies!

Talk soon,

M

Embracing the Cloud

Embracing the cloudsThe other day I was sitting in a Starbucks in St. Catharines, Ontario with a friend. He was asking me about FORscene technology. I had my laptop with me (I’m a PC) and because it was easier to show him, I did. We were both sitting there accessing and editing video that was not on my computer. It was being accessed over the internet, using what has come to be known as “Cloud Computing”. Now, I am not an IT kind of person and neither is he. We both have spent most of our careers in the Broadcast industry and a good portion of that in edit bays or edit suites. The sheer enormity of the concept of being able to edit and collaborate anywhere, anytime hit me smack in the face.

Cloud technology…what the heck are you talking about? I asked my “go to” IT type twitter buddy if he could explain it so even I could understand. Peter Giblet CEO of P3 Social Media  put it very succinctly, “Use LinkedIn, Facebook? Then you already use cloud computing. Every business application can have its data on the web instead of having it stored on a corporate server.”

Eric Knorr, Editor in Chief and Galen Gruman, Executive Editor for Features and News, of Info World say, “Cloud computing comes into focus only when you think about what IT always needs: a way to increase capacity or add capabilities on the fly without investing in new infrastructure, training new personnel, or licensing new software. Cloud computing encompasses any subscription-based or pay-per-use service that, in real time over the Internet, extends IT’s existing capabilities.”

Dave Cleveland, Sr. Director, of wikinvest “Cloud computing allows consumers and businesses to use applications without installation and access their personal files at any computer with internet access. This technology allows for much more efficient computing by centralizing storage, memory, processing and bandwidth”

Jonathan Strickland of http://www.howstuffworks.com/ “Instead of installing a suite of software for each computer, you’d only have to load one application. That application would allow workers to log into a Web-based service which hosts all the programs the user would need for his or her job. Remote machines owned by another company would run everything from e-mail to word processing to complex data analysis programs. It’s called cloud computing, and it could change the entire computer industry.”

Macmillan Dictionary defines it as follows “cloud computing is based on the idea that, rather than each company or individual being set up with their own computing devices for data storage and manipulation, computing resources can be pooled and shared via the Internet. The goal of cloud computing is therefore a shared IT infrastructure providing easy access to (powerful) computer resources which are geared towards users’ needs – they can be expanded or scaled down as the user requires.”
Fred Blauer for CA magazine considers cloud computing and SaaS to be one and the same “There has been a lot of press on the new Web 2.0 or cloud computing type of applications also known as software as a service (SaaS). This type of cloud computing delivers a single application through the browser to thousands of customers using a multitenant architecture. On the customer side, it means no upfront investment in servers or software licensing; on the provider side, with just one app to maintain, costs are low compared to conventional hosting.”

You could always just look up the actual definition on Wikipedia.

So basically, cloud computing is a general term for anything that involves delivering hosted services over the internet.

One thing they all talk about is that these cloud computing services are pretty much divided into three broad categories: IaaS – Infrastructure as a Service, PaaS – Platform as a Service and SaaS – Software as a Service. I think I will leave those for another day.

What I will leave you with is Cloud Computing In Plain English by Common Craft  A 3 minute video that seriously demonstrates it in plain English. As for me, I think that it is like many things in life, you can’t see them, but you know they are there. You just have to have a little faith.

Talk soon,
M

Welcome To Formidable Technologies!

Layout 1This is an exciting time for Formidable Technologies. This is an exciting time for me.  You know how it is. You start a new job and all of a sudden you feel a little like a deer caught in headlights. It’s exciting! It’s scary!

Perhaps it would be a good idea to introduce myself.  I am Michelle Gillies and I am the most recent addition to the Formidable Technologies family.  My title is Manager~Business Development, Sales & Marketing.  Over the next little while you will get to know me and the rest of the gang at Formidable.  But, for now what I would really love for you to do is check out our other new family member –  the new website www.formidabletechnologies.com.

It has been a long journey to get our new website live and we would appreciate all the feedback we can get.  So please explore and enjoy and thanks for stopping by.

Talk soon,

M